199 Unlocking Podcast ROI: The Power of Dynamic Ads
Dec 26, 2023
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?
Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.
In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand...
198 Is Your Podcast Making Listeners Cringe? Learn to Banish Mouth Noise Now!
Dec 12, 2023
In this episode, we explore the real impact of mouth noises on your listener's experience.
Ever had someone eat too close to your ear? Imagine subjecting your audience to that. The University of York's survey reveals that 71% of podcast listeners use headphones, making mouth noises more pronounced than ever.
But fear...
197 How to Tap Into the Power of Storytelling in Your Podcast
Nov 28, 2023
Transform your podcast from 'meh' to 'mind-blowing' with the power of storytelling!
Dive into the magic of classic storytelling in this episode and discover how to captivate your audience, build connections, and make your podcast unforgettable.
In a world saturated with podcasts, standing out is crucial. It's not just...
196 How to Benefit the Most from Podcast Guest Exchanges
Nov 14, 2023
Podcast guest exchanges can be a powerful marketing strategy — when done right. You've probably heard about the benefits of exchanging guest appearances, but let's face it, it's not always smooth sailing. In this episode, I guide you through the intricacies so you can optimize guest exchange opportunities, without...
195 Your Podcast's Critical First Impression (and How to Nail It)
Oct 31, 2023
Will your listener's first impression of your podcast also be their last? You only get one chance for a first impression.
**The Listener's Journey: It Starts Before They Press Play**
Your listener's journey kicks off long before they even hit that play button. They're on a quest, seeking an expert or a solution to their...